Designing Your Site For The Search Engines 2

On the other hand, you might want to have just the text in HTMLand insert all the other parts of the pagewith Javascript: this will tend to make your page appear more focused, although you should be careful not to insert navigation links this way if you want the search engines to follow them. <
Use Meta Tags.
Yes, meta tags are out of fashion, and search engines pay no attention to them any more when it comes to ranking your site, but they're still important in one way: the meta description tag is still often used to decide what text search engines' users see when they find your site in their results! This can be just as important as the ranking itself – write something here that will look useful to the searcher, and you're more likely to get them to click-through. Don't forget that, while search engines are just machines and algorithms, the end result of it all does involve a human decision: to click, or not to click?
Avoid Splash Pages.
You might think it's a great idea to have a 'splash' page displaying a full-page version of your logo (or an ad) to every user who arrives at your site, but search engines really hate that. Using this trick will get you ranked far lower than you would usually be, so you should avoid it – it's annoying to visitors anyway.
Include Alt Tags.
Any time you use a graphic, include alt text for it – especially if there is text in the graphic. Remember that, as far as search engines are concerned, all your graphics might as well just be big black boxes. Test by removing all your graphics and seeing if your content remains relatively intact. If it doesn't, then you'll be turning search engines away.
Finally, Write Great Content.
The key with modern search engines (and, at the same time, the thing you have least control over) is how many people decide to link to your page from their page. How can you make more people link to you? Make your content useful. Make it something they'll want toquote on their blogs.

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