What works best when promoting your web site.
Eight Simple, Yet Essential, Web Design Principles
by: Alan Richardson
As the internet evolves from its infancy into maturity, website development, design and marketing becomes more andmore sophisticated - and more and morecomplex. Content manipulation, various scripting methods, fancy graphics and effects... and on and on... allow us to create some impressive web sites.
A good gauge of this complexity is the a slew of new internet-related acronyms which popup on a consistent basis. Heck, I don't know what half of them mean. But one acronym I do know - and it's not an internet creation - is nevertheless key to the development and design of any successful business website. Perhaps you've heard of it - K.I.S.S. As you probably know, it stands for 'Keep It Simple, Stupid!'. And it's a methodology widely employed by the best web developers, designers and marketers in the business. A philosophy that provides the foundation for all successful revenue-generating web sites.
From the largest, multi-product online business conglomerate to the one-page one-product mini-site, the purpose is thesame. Provide visitors, whether internet savvy or first time surfers, with an online experience that's fast, efficient, easy to understand - and dare I say it... yes, enjoyable.
Whether your an entrepreneur building your own web site, or reviewing one builtfor you by a web development and design expert, it is important your web site, your online business, adheres to these eight simple, yet essential, design principles. Heed them, and online success is sure to follow. Ignore them, atyour peril. Here they are.
Each web page must have a purpose - and that purpose must be clearly stated.While a consistent design 'look and feel' is vital across all pages of your web site, each page has a specific function to perform. And that function should be clearly understood by all visitors to yourweb site.
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