Whether it's to elicit feedback, provide feedback, promote your company, present product information, etc., all play a role in your ultimate goal of growing your business.
Navigation around and through your business web site must be clearly visibleand easy to use. See my article on web site navigation for more details.
Avoid distraction and clutter by minimizing usage of fancy flashing and moving objects, which provide more sizzle than steak, and make your essential products or services harder to find.
All business websites should have contact information clearly visible. A 'Contact' page is minimum. It's also advisable to include contact information on every page of your web site. You never know when the urge to turn from prospect to customer will strike your visitor. <
Not everyone has broadband. Yes, there are still a fair number of users surfing the internet with slower, less efficient, dial-up access. That may change in the future, but it's a reality today. Ignore thissubstantial customer base and you're business will surely suffer. To avoid this pitfall, pay careful attention to eliminateinternet-clogging elements on your web site. When possible, use text instead of graphics, static graphics instead of animation, several smaller pages instead of one large page. Do this and you can feed quite well on the desertions from your flashier competitors.
For those who are broadband users, who are not negatively effected by all those 'bells and whistles', who may actually enjoy such an impressive display, remember, 'form follows function'. This is especially important on a business web site, where functionality is key. All else is fluff and distraction.
For those of us who may be 'visually challenged, make sure your web site is easy to see. Avoid fancy fonts and use the more legible standard-bearers, such as Times New Roman, Courier New, Arial and Verdana.
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