For standard text, use font sizes of at least 10 pt... 12 pt is better. On many a web site, font sizes of 8 pt or less are used, perhaps in an effort to avoid the need to scroll. Let me tell you... it's much better to scroll than to squint. For when I squint, I usually stroll...right out of the site. It's also a good practice to limit the use of italics as theytoo are harder to read. Lastly, pay attention to text and background color. Although white text on a black background looks cool at first glance, it can quickly strain the eyes. You don't want to do anything that will cut your visitor's journey through your business web site..
Whenever possible, limit page lengths tono more than two page-downs. It is better for performance (page loading) and visitor attention when pages are short, quick reads. If necessary, breakup your text into multiple pages, with a 'continued' designation at the bottom of each page.
There you go. Eight simple, yet essential,web site design principles that can spell the difference between online business success or failure. Always remember, you're never more than one-click away from visitor abandonment. K.I.S.S. your website and it will reward you abundantly.
Alan Richardson is a well-known internet consultant and publisher with http://www.optimalwebservices.com- aWeb resource firm in North Easton, Massachusetts, offering free advice and information for web-based small businesses and entrpreneurs.
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