Friday, July 27, 2012

Monitoring RSS Feeds 2

Some publishers, who were concerned about lock-in or wanted to retain controlof the domain and feed urls often resist a hosting service. The new program FeedBurner Partner Pro is not free, but allows for users to point to their own domain, retaining complete control of their feeds without sacrificing statistical tracking.<
The downside to using a service like FeedBurner is that some filtering applications used on corporate proxy servers block feeds residing on FeedBurner or other free hosts.
Companies like SyndicateIQ have more complex tracking solutions that generate unique urls for each subscriber.The tracking benefits to such a customized solution is obvious. Individualuser habits can be monitored and any users abusing their access and inappropriately syndicating a feeds content can have their feed turned off. The downside of course is that the success of RSS is in a large part due to the anonymity. Users don't want their personal habits tracked.
Considering the venture capital interest in these 3rd party hosting services. It is important to note that their value is in the data that they collect. As with any 3rd party service, it goes without saying that publishers should read the privacy policy carefully, be aware of who owns the rights to the collected information, and how that information might be used. It goes without saying that the value in many of the free services currently available lies in their aggregate data.
Uniquely Named Transparent Images
Uniquely named transparent 1x1 graphics can be added to the description field of an RSS feed. Users can use standard web logs to see the number of times the image is viewed and determinethe number of times the feed was accessed.
Companies Specializing in Tracking and RSS Metrics
Pheedo - Pheedo creates tools that enable individuals, organizations and corporations to promote, analyze, and optimize their weblogs and content.
SyndicateIQ - SyndicateIQ's position in the content distribution chain provides clients a set of analytics.

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