What is DoFollow?

Understanding DoFollow
"DoFollow" is simply an internet
slang term given to web pages or
sites that are not utilizing
"NoFollow." NoFollow is a hyperlink
value that tells search engines not to
pass on any credibility or influence to
an outbound link. Originally created
to help the blogging community
reduce the number of inserted links
into a "comment" area of a blog page,
the attribute is typically standard in
blog comments. It helps
overwhelmed webmasters disallow
spammers from gaining any kind of
advantage by inserting an unwanted
link on a popular page, and has
become an integral part of Google-
specific
SEO.
How DoFollow & NoFollow Have
Affected Link Building
As a result of the implementation of
NoFollow, the process of building
links has taken a steep turn. Many
sites, including wikis, social
bookmarking sites, corporate and
private blogs, commenting plug-ins
and many other venues and applets
across the internet began
implementing NoFollow. This made
effective link building difficult for
both honest people and spammers
alike. It also made DoFollow links
become the "Holy Grail" of SEOs
everywhere, who seek them out as
expensive collections to their off-site
optimization repertoire.
NoFollow Isn't Bad
There's nothing wrong with getting
NoFollow links. In fact, you'll want to
get an equal amount of them as well.
While they don't pass on link juice,
they do help associate your site with
anchor text (the keyword phrase
that makes up the URL pointing to
your site). They also increase the
exposure of your site, overall, which
may eventually lead to you getting
more mentions via DoFollow links!

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